Skin Inc International Press Launch 2014
Skin Inc launched their international online skin check portal – My Skin ID with a loud bang. With international bloggers such as Aimee Song (of Song Of Style) being flown into Singapore, the guests were treated to a 2-part program that signifies the brand story - with an intimate, classy press launch in the morning, and a snazzy launch party at the rooftop of the then yet-to-open Sofitel So. Akin to the brand story of Skin Inc – providing customized solutions for the contemporary women, who works hard and parties hard.
The challenge for this corporate videography lies in the client’s request to document the morning press event and with a turnaround time of 3-hours, have the edit ready for sharing at the evening’s launch party.