Year 2017
"Life is Sweet" is the Etude House's largest-scale event in Southeast Asia. Meticulously designed, with a customised stage, runway, bespoke booths, backdrops and collaterals, we showcased the brand’s new line of products in a 7-day fiesta.
Located at the Bugis Junction atrium, the pop-up store and stage area are filled with activities: Games, promotions, Kpop performances, fashion shows, and beauty demonstrations.